Experience

Sue Laks New Website Photo 8-4-17

SUE LAKS

FOUNDER
I have guided creative and strategic media planning and buying for national and global agencies for over 25 years. I originally wanted to be a copywriter but since there were more jobs available in media planning, decided to try my hand at that. What I found was that I could combine my creativity and love for statistics together to develop interesting, break through media plans and buys. My focus for the last 10 years has been on developing truly integrated media plans that target the consumer the way he/she consumes media.

Prior to starting Real Media Fusion in 2014, I led the media team at Razorfish Healthware, where I was VP, Group Director. Prior to joining RHW, I worked at Harmelin Media for 15+ years and before that, at several full service ad agencies such as LOIS/EJL and Cramer-Krasselt in Chicago, FCB/Leber Katz Partners NY and FCB Philadelphia.

I am a graduate of Southern Illinois University at Carbondale where I earned a B.S. in Journalism, Specialization in Advertising.

I have experience in many categories including:

Communications:

  • AT&T International

Media:

  • WTXF-TV (Phila)
  • WBBM-TV (Chicago)

Government:

  • Commonwealth of PA (Penn DOT, Dept of Environmental Protection, Dept of Agriculture)
  • DRPA – See Something, Say Something campaign

Education:

  • University of the Sciences in Philadelphia
  • k12

Sports:

  • Philadelphia Soul

Automotive:

  • Chicagoland Chevrolet/GEO Dealer Association

Retail:

  • Jewel Foods
  • Peopod Online
  • Osco/Sav On Drug Stores

B2B:

  • Cozen O’Connor
  • Biogen Idec
  • Novo Nordisk
  • Maiden Re
  • Therm Omega Tech

CPG:

  • SuperPretzel
  • Luigi’s Real Italian Ice
  • Bimbo Bakeries USA
  • Goldenberg’s Peanut Chews
  • Nabisco/Planters Life Savers
  • Chupa Chups USA

Home Improvement:

  • inLighten Window Screens
  • EP Henry Pavers
  • Plain & Fancy Custom Cabinetry
  • Skil & Bosch Tools
  • Rust-Oleum Paints

Financial:

  • Beneficial Bank
  • Sovereign Bank
  • Philadelphia Federal Credit Union
  • Sun National Bank
  • Glenmede
  • GenSpring
  • SEI Wealth Network
  • LaSalle National Bank

Health & Wellness:

  • Capital Health System
  • Galderma
  • Biogen Idec
  • Express Scripts
  • Medtronic
  • Nutri/System
  • Jenny Craig El Paso, TX
  • Main Line Health
  • C.H.O.P. Foundation
  • Osco/Sav On Drug Stores
  • Novo Nordisk

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