Real Media Fusion is a boutique collective of media professionals dedicated to providing strategically sound and data driven media solutions. We are Media Strategists, Researchers and Subject Matter Experts with three decades of experience planning and activating traditional, digital, and emerging media channels.
Prior to starting Real Media Fusion in 2014, Sue led the media team at Razorfish Healthware, where she was VP, Group Director. Prior to joining RHW, Sue worked at Harmelin Media for 15+ years and before that, at several full service ad agencies such as LOIS/EJL and Cramer-Krasselt in Chicago, FCB/Leber Katz Partners NY and FCB Philadelphia.
Sue is a graduate of Southern Illinois University at Carbondale where she earned a B.S. in Journalism, Specialization in Advertising.
We are passionate, innovative, nimble, solution-oriented and data-driven. Our approach to media begins by developing a partnership with our clients, learning the nuances of their specific brand or business, applying break-through strategies and ultimately, exceeding their goals. We have in-depth experience working with B2C, B2B, DTP and HCP audiences.
We are constantly monitoring emerging trends, and apply that knowledge to our media solutions. As we’ve seen in the past, once trends change, they tend to become the norm. Throughout the COVID-19 pandemic, we have seen an accelerated shift to ecommerce (the majority of increase occurring among People age 45+), contactless delivery, self-checkout and click-and-collect. We’ve also seen a significant surge in the use of streaming video, social media, virtual events, paid search, email and telehealth, among other trends. Change is occurring more rapidly than before, and we continue to monitor and apply insights accordingly.
Once a campaign has launched, we continuously optimize the media schedule to most effectively and efficiently achieve our clients’ goals.
We consider ourselves architects of media. We develop media blueprints that best reach the target audience and achieve our clients’ goals. We are always looking for new and unique channels to exceed our clients’ goals. Our media architects are trained to develop multi-channel plans including:
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