Real Media Fusion is a boutique collective of media professionals dedicated to providing strategically sound and data driven media solutions.
We are media strategists; researchers; and subject matter experts in traditional, digital, and emerging media channels, whose purpose is to forge and improve the important connection between organizations and consumers, patients, HCP’s and businesses.
Prior to starting Real Media Fusion in 2014, Sue led the media team at Razorfish Healthware, where she was VP, Group Director. Prior to joining RHW, Sue worked at Harmelin Media for 15+ years and before that, at several full service ad agencies such as LOIS/EJL and Cramer-Krasselt in Chicago, FCB/Leber Katz Partners NY and FCB Philadelphia.
Sue is a graduate of Southern Illinois University at Carbondale where she earned a B.S. in Journalism, Specialization in Advertising.
Media is all we do, every day. We are innovative, creative, nimble, service oriented and data driven. Our mission is not to disrupt, but rather to make our clients’ brands or services stand out in positive and memorable ways. We have in-depth experience working with Consumer, B2B, DTP and HCP audiences.
Once a campaign has launched, we continuously analyze and optimize the media schedule to most effectively and efficiently achieve our clients’ goals.
We consider ourselves architects of media. We develop media blueprints that best reach the target audience and achieve our clients’ goals. We are always looking for new and unique channels to get our clients’ brands noticed. Our media architects are trained to develop multi-channel plans including:
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