Real Media Fusion is a boutique collective of media professionals dedicated to providing strategically sound and data driven media solutions. We are Research Analysts, Media Strategists and Subject Matter Experts with over three decades of experience planning and buying traditional, digital, and emerging media channels.

Prior to starting Real Media Fusion in 2014, Sue led the media team at Razorfish Healthware, where she was VP, Group Director. Prior to joining RHW, Sue worked at Harmelin Media for 15+ years and before that, at several full service ad agencies such as LOIS/EJL and Cramer-Krasselt in Chicago, FCB/Leber Katz Partners NY and FCB Philadelphia.
Sue is a graduate of Southern Illinois University at Carbondale where she earned a B.S. in Journalism, Specialization in Advertising.
We are passionate, innovative, nimble, solutions-oriented and data-driven. Our approach to media begins by developing a partnership with our clients, learning the nuances of their specific brand, applying break-through strategies and ultimately, exceeding their goals. We have in-depth experience working with B2C, B2B, DTP, DTC and HCP audiences.
We are constantly monitoring emerging trends, and apply that knowledge to our media solutions. Change is occurring more rapidly than before, and we continue to monitor and apply insights accordingly.
Once a campaign has launched, we continuously optimize the media schedule to most effectively and efficiently achieve our clients’ goals.
We develop media solutions that best reach the target audience and exceed our clients’ goals. We are always looking for new and unique channels to improve performance. Our Subject Matter Experts have extensive knowledge in the following:
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