Who We Are

Real Media Fusion is a boutique collective of media professionals dedicated to providing strategically sound and data driven media solutions.

We are media strategists; researchers; and subject matter experts in traditional, digital, and emerging media channels, whose purpose is to forge and improve the important connection between organizations and consumers, patients, HCP’s and businesses.

SUE LAKS

FOUNDER
Sue has guided creative and strategic media planning and activation for local, regional, national and global agencies for 30 years.

Prior to starting Real Media Fusion in 2014, Sue led the media team at Razorfish Healthware, where she was VP, Group Director. Prior to joining RHW, Sue worked at Harmelin Media for 15+ years and before that, at several full service ad agencies such as LOIS/EJL and Cramer-Krasselt in Chicago, FCB/Leber Katz Partners NY and FCB Philadelphia.

Sue is a graduate of Southern Illinois University at Carbondale where she earned a B.S. in Journalism, Specialization in Advertising.

What They Are Saying About Real Media Fusion...

  • There are a number of reasons we work with Real Media Fusion– they’re nimble and have an ability to come in and out of a projects as necessary, they think outside the box and most importantly they think like marketers not just media experts. We value Real Media Fusion tremendously

    — Brand and Creative Agency Partner —
  • Real Media Fusion brings the extensive experience and track record of its founder along with the best independent analysts to execute flawless media campaigns. They have the bandwidth to create cutting edge, media savvy plans together with a fearless attitude- innovation and activation that will deliver results.

    — 24-year senior media account executive with a cable provider —
  • Real Media Fusion understands measured media, how to track it and what it can reveal; they have a deep understanding of how The Affordable Health Care Act will affect Marketers relative to obtaining and managing huge amounts of data. RMF’s pharmaceutical knowledge will be very helpful in guiding hospital Marketers into sub-segmenting from disease type to disease stage; within the next two years Hospital Marketers’ focus will change completely from filling beds to keeping people healthy and out of hospitals – all this change makes for a great opportunity for a group like RMF. They understand segmentation, tracking and dealing with large amounts of data. I have not run into other agencies who get these things as well as they do.

    — Healthcare Marketing Consultant —
  • As an agency with a range of clients from smaller more regional businesses to national and international accounts, finding the right media partner for each client can be a challenge. Real Media Fusion is the right partner to fit our always-changing needs. Sue’s team is flexible and nimble in working with the different types of businesses and industries that we serve, while also having the experience and relationships that one would expect of a large media agency. Their strategic approach and collaboration with our team has led to some big wins for us, and we are thrilled with progress so far.

    — Acct Supervisor, Creative Partner Agency —
  • “The PHLCVB chose Real Media Fusion as our strategic media partner in 2017. They quickly developed a keen understanding of meetings and convention industry dynamics, which enabled them to plan and buy our media (traditional and digital) very efficiently and helped us to optimize our media spending out of the gate, critical for us as a not-for-profit with limited ad dollars. The RMF Team are creative thinkers that bring depth of knowledge in digital and emerging media. They have worked hand-in-hand with our internal team, industry partners, creative agency and search marketing team to produce informed and holistic solutions to our marketing challenges. RMF is highly responsive and agile, which has enabled us take advantage of tactical opportunities to maximize our presence at key industry events.”

    — PHLCVB, Director of Marketing —

What We Do

Media is all we do, every day. We are innovative, creative, nimble, service oriented and data driven. Our mission is not to disrupt, but rather to make our clients’ brands or services stand out in positive and memorable ways.  We have in-depth experience working with Consumer, B2B, DTP and HCP audiences.

INSIGHTS, RESEARCH & DATA ANALYSIS

Before we develop a media plan, we analyze numerous resources including, but not limited to:

  • Secondary research including demographic, psychographic, brand and media usage habits, competitive spending and seasonality trends
  • Data available through the public domain
  • Proprietary research available from clients
  • Experience with similar categories or target audiences
  • Past performance

Once a campaign has launched, we continuously analyze and optimize the media schedule to most effectively and efficiently achieve our clients’ goals.

STRATEGIC MEDIA PLANNING

RMF’s media planning process begins with a comprehensive media brief that outlines our clients’ objectives and parameters. We then apply our research insights and experience with the media channels that best reach the clients’ audience when they are in the right mindset and environment to receive and act on the message.

We consider ourselves architects of media. We develop media blueprints that best reach the target audience and achieve our clients’ goals. We are always looking for new and unique channels to get our clients’ brands noticed. Our media architects are trained to develop multi-channel plans including:

  • Linear and OTT Video
  • Traditional and Streaming Audio
  • Digital and Print Magazines
  • Static and DOOH
  • Place-based / Point-of-Care
  • Paid Search
  • Programmatic
  • Paid Social Media
  • Site Direct
  • Experiential
  • Emerging Media

MEDIA BUYING, ACTIVATION & OPTIMIZATION

Once our media blueprints are approved by the client, our media specialists then negotiate, activate and optimize the schedules. In the same way a homeowner wouldn’t want a Handyman installing their plumbing and electric, we don’t have media generalists buying all media channels.

PROJECT MANAGEMENT

Our media architects ensure all campaigns stay on time and on budget as well as track performance.

Experience

We have experience in many categories including:

Health & Wellness:

  • Atrium Health & Senior Living
  • Biogen Idec
  • Capital Health System
  • C.H.O.P. Foundation
  • Express Scripts
  • Galderma
  • Jenny Craig El Paso, TX
  • Main Line Health
  • Medtronic
  • Novo Nordisk
  • Nutri/System
  • Osco/Sav On Drug Stores

CPG:

  • Bimbo Bakeries USA
  • Chupa Chups USA
  • Corazona’s Heart Bars
  • Goldenberg’s Peanut Chews
  • Luigi’s Real Italian Ice
  • Nabisco/Planters Life Savers
  • SuperPretzel

Financial:

  • Beneficial Bank
  • Glenmede
  • GenSpring
  • LaSalle National Bank
  • Philadelphia Federal Credit Union
  • SEI Wealth Network
  • Sovereign Bank
  • Sun National Bank

Home Improvement:

  • EP Henry Pavers
  • inLighten Window Screens
  • Plain & Fancy Custom Cabinetry
  • Rust-Oleum Paints
  • Skil & Bosch Tools

Education:

  • k12
  • University of the Sciences in Philadelphia

Government:

  • Commonwealth of PA (Penn DOT, Dept of Environmental Protection, Dept of Agriculture)
  • DRPA – “See Something, Say Something” campaign

Performing Arts:

  • Curtis Institute of Music

B2B:

  • Biogen Idec
  • Cozen O’Connor
  • Maiden Re
  • Novo Nordisk
  • Philadelphia Convention & Visitors Bureau
  • Therm Omega Tech

Media:

  • WBBM-TV (Chicago)
  • WTXF-TV (Phila)

Automotive:

  • Chicagoland Chevrolet/GEO Dealer Association

Communications:

  • AT&T International

Retail:

  • Jewel Foods
  • Osco/Sav On Drug Stores
  • Peapod Online

Sports:

  • Philadelphia Soul

Contact

WE'D REALLY LOVE TO HEAR FROM YOU SO DROP US AN EMAIL AND WE'LL GET BACK TO YOU SHORTLY.

Real Media Fusion

445 Twickenham Road
Glenside, PA 19038

(856) 287-2165

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