Experience

SUE LAKS

FOUNDER
Sue has guided creative and strategic media planning and activation for local, regional, national and global agencies for over 25 years.

Prior to starting Real Media Fusion in 2014, Sue led the media team at Razorfish Healthware, where she was VP, Group Director. Prior to joining RHW, Sue worked at Harmelin Media for 15+ years and before that, at several full service ad agencies such as LOIS/EJL and Cramer-Krasselt in Chicago, FCB/Leber Katz Partners NY and FCB Philadelphia.

Sue is a graduate of Southern Illinois University at Carbondale where she earned a B.S. in Journalism, Specialization in Advertising.

We have experience in many categories including:

Health & Wellness:

  • Atrium Health & Senior Living
  • Biogen Idec
  • Capital Health System
  • C.H.O.P. Foundation
  • Express Scripts
  • Galderma
  • Jenny Craig El Paso, TX
  • Main Line Health
  • Medtronic
  • Novo Nordisk
  • Nutri/System
  • Osco/Sav On Drug Stores

CPG:

  • Bimbo Bakeries USA
  • Chupa Chups USA
  • Corazona’s Heart Bars
  • Goldenberg’s Peanut Chews
  • Luigi’s Real Italian Ice
  • Nabisco/Planters Life Savers
  • SuperPretzel

Financial:

  • Beneficial Bank
  • Glenmede
  • GenSpring
  • LaSalle National Bank
  • Philadelphia Federal Credit Union
  • SEI Wealth Network
  • Sovereign Bank
  • Sun National Bank

Home Improvement:

  • EP Henry Pavers
  • inLighten Window Screens
  • Plain & Fancy Custom Cabinetry
  • Rust-Oleum Paints
  • Skil & Bosch Tools

Education:

  • k12
  • University of the Sciences in Philadelphia

Government:

  • Commonwealth of PA (Penn DOT, Dept of Environmental Protection, Dept of Agriculture)
  • DRPA – “See Something, Say Something” campaign

Performing Arts:

  • Curtis Institute of Music

B2B:

  • Biogen Idec
  • Cozen O’Connor
  • Maiden Re
  • Novo Nordisk
  • Philadelphia Convention & Visitors Bureau
  • Therm Omega Tech

Media:

  • WBBM-TV (Chicago)
  • WTXF-TV (Phila)

Automotive:

  • Chicagoland Chevrolet/GEO Dealer Association

Communications:

  • AT&T International

Retail:

  • Jewel Foods
  • Osco/Sav On Drug Stores
  • Peapod Online

Sports:

  • Philadelphia Soul

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