Who We Are

Real Media Fusion is a boutique collective of media professionals dedicated to providing strategically sound and data driven media solutions.

We are media strategists; researchers; and subject matter experts in traditional, digital, and emerging media channels, whose purpose is to forge and improve the important connection between organizations and consumers, patients, HCP’s and businesses.

SUE LAKS

FOUNDER
Sue has guided creative and strategic media planning and activation for local, regional, national and global agencies for 30 years.

Prior to starting Real Media Fusion in 2014, Sue led the media team at Razorfish Healthware, where she was VP, Group Director. Prior to joining RHW, Sue worked at Harmelin Media for 15+ years and before that, at several full service ad agencies such as LOIS/EJL and Cramer-Krasselt in Chicago, FCB/Leber Katz Partners NY and FCB Philadelphia.

Sue is a graduate of Southern Illinois University at Carbondale where she earned a B.S. in Journalism, Specialization in Advertising.

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