We are passionate, innovative, nimble, solutions-oriented and data-driven. Our approach to media begins by developing a partnership with our clients, learning the nuances of their specific brand, applying break-through strategies and ultimately, exceeding their goals. We have in-depth experience working with B2C, B2B, DTP and HCP audiences.

We are constantly monitoring emerging trends, and apply that knowledge to our media solutions.  As we’ve seen in the past, once trends change, they tend to become the norm.  Change is occurring more rapidly than before, and we continue to monitor and apply insights accordingly.

Before we develop a media plan, we analyze numerous resources including, but not limited to:

• Marketplace Conditions & Trends
• Predictive Analytics
• First, Second and Third Party Data
• Previous Experience
• Past Performance

Once a campaign has launched, we continuously optimize the media schedule to most effectively and efficiently achieve our clients’ goals.

RMF’s media planning process begins with a comprehensive media brief that outlines our clients’ objectives and parameters. We then apply our research insights and experience with the media channels that best reach the clients’ audience when they are in the right mindset and environment to receive and act on the message.

We consider ourselves architects of media. We develop media blueprints that best reach the target audience and achieve our clients’ goals. We are always looking for new and unique channels to exceed our clients’ goals. Our media architects are trained to develop multi-channel plans including:

• Linear and Over the Top (OTT) Video
• Traditional and Streaming Audio
• Digital and Print Magazines
• Static and Digital Out-of-Home (DOOH)
• Place-based / Point-of-Care
• Paid Search
• Programmatic
• Paid Social Media
• Site Direct
• Experiential
• Emerging Media

Once our media blueprints are approved by the client, our Media Specialists then negotiate, activate and optimize the schedules.

Our Media Specialists ensure all campaigns stay on time and on budget as well as track performance.